Real Estate Straight Talk

Seller's Most Important Consideration

February 18th, 2016 12:24 PM by Debo Cornett

SELLER'S MOST IMPORTANT CONSIDERATION:  We've all heard the phrase "location, location, location", so we've come to believe that location is everything when it comes to selling a property.  Though location is definitely important, it may not be the most important consideration for a Seller, and particularly for a Buyer.  In the last several years of real estate marketing, we've all seen there are actually 3 things that majorly affect the sale of a property.  They are Price, Condition and Location.  You'll notice, location is in there, but it's #3, likely because it's the one area a Seller has no control over.  Location is what it is. However, the Seller can change the Condition and the Price of the property, but notice the first thing listed is Price.  When most people shop for anything, price is most often their first consideration.  After finding the best price, they'll look further to see it what is offered at that price fits their needs.  There are seldom properties in a bad condition and/or less desirable location that won't sell at the "right price".  So, particularly in our current nationwide Buyer's Market, Price is ALWAYS the first consideration for appealing to more Buyers.  So if you're considering selling your home, let's get with the program and replace that mindset of "location, location, location" with "price, price, price".  You'll likely see a quicker sale and at a price closer to List Price.  It may even initiate multiple offers and the possibility of a Sales Price at or above the List Price.
Posted by Debo Cornett on February 18th, 2016 12:24 PM